The Third Dimension Of SEO:Video Search Engine Optimization

VSEO
By prefixing Video in the term SEO we get the recent popular term in the field of SEO and SEM i.e. VSEO. Optimizing video file for the search engine i.e. the technique of making your video popular( getting highest ranked) in search engine listings is called as Video Search Engine Optimization. How this VSEO is done? How search engine crawls the videos....etc might be the questions in your mind.....Let me explain.

How indexing of videos is done?
Search engine actually can't read the video file, it can't see the video. It uses meta data which might be the video file name, the page name that contains the video, description about the video or user name that is associated with the video. Search engine will index the videos only using this information.

How to begin VSEO?
VSEO actually requires deep analysis of the product that the site is promoting with the video, the targeted audience region etc. The targeted audience region should be given first priority as in some countries small number of users are using broadband connection and for videos the audience must have broadband connection of speed at least of 128kbps. (According to a stat from a site, only 77% people in India have broadband. This might be a wrong figure but I am sure if this is true, most of the user are not home user)

Which are the Video Search Engines?
Blinkx is one of the video search engine I found interesting on the web as it uses speech recognition instead of using keywords for indexing the videos. It has released SEO white paper- guidlines for optimizing the video content. Some other video search engines are Altavista, Cast TV, snipp.tv, Google, Yahoo etc.

To become a smart VSEO you will need to :

• Keep the length of the video as small as possible as small video will not take longer buffering time.

• Put smart metadata with the video so that search engines like Google which rely on metadata for indexing will get impressed with the video

• Publish video in the site like youtube.com , facebook.com so that it will be rated by the users and rating is one of important factors for indexing.
  

• Allow user to copy source code of the video so that the users can insert them into their blog and websites

• Put a a depective picture as a thumbnail for video if you have multiple videos on a page so that user will choose what he wants.
  

• Put some link like send to friend so that video's popularity will boom easily from one person to another.
  

For the presentation of the above explanation Click Here