Web Optimization

Web Optimization is the task which improves the visibility of your site in Google's search results. There are many factors which influence the ranking of the site. I am here going to discuss few of them here.

• Title Tag
• Meta Description Tag
• Meta Keyword Tag
• Image alt tag
• The content

The Title tag: The title tag is the first tag which Search engine looks for. If the title tag is relevant to your business then Google shows the content of this tag as heading of the site in search results. Imagine that if you have business of Life Insurance and lets take the name of the company as Leaf Insurance Pvt. Ltd. then putting the name of the company in the title tag  can do best job for you in the search results. When someone will enter the search query as the name of your company, your site will get the prefrence.

Meta Description Tag: The description tag is the second most important tag for SEO. The content od description tag appears as the description of the site in search list. Generaly the tag contains the description of the services that the company is providing. Always include taget keywords in meta description tag. The tag is most useful for flash based site where the search engine fails to extract content as most of the flash sites have animation only.


Meta Keywords: The tag nowdays is not respected by Google. However it is better to include targeted keywords for this tag.


Image Alt tag: Te Alt tag contains description of an image. The tag is useful specially when the image is heavy and takes time to load. The content of the alt tag appears in the placeholder of the image. The Alt tag is also useful from SEO point of view as the crawler can't see image but can read the description in the alt tag.

The content: Above all  the content has the highest level of significance. Content should contain right kind of keyword to tell the crawler that the content has some quality and is useful to the user. Including the keywords related to our topic of the website will be useful when user searches the topic of that category on search engine.