WHY SEO?

A website is the collection of web pages which are usually written by using HTML i.ie.Hypertext Markup Language or now days XHTML which is extended and more standardized web page designing programming language language. We launch some website for only one reason(in most cases) for advertisement most probably for some product. But in the market you may not be the only person who is selling the product there might be sites which sell the same product. When some user will search for the product on some search engine like Google, Yahoo, MSN etc our competitor's site might come at the top and our site at the bottom. Naturally, user will click the site at the top of search result and our website's main purpose will be lost.

To be listed in the search result at the top position SEO come for our help. SEO stands for Search Engine Optimization which means increasing the web traffic on the website through search engine. That means we have to improve or optimize our site for search engine so that search engine would love the site and give it position at the top in search results. More the searcher visits the site higher will be the page rank of the site. Page Rank is the measure of importance of the site. We can check page rank of any site on Google toolbar which is available for both the prominent browsers- Internet Explorer and Firefox. Unfortunately, Chrome is not equipped with Google toolbar(why?).

 Besides normal search we can also optimize our site for three major areas:

• Local Search
• Image Search
• Vertical Search 

Where local search is restricted for specific geographical area, image search helps in listing images on our web site  and vertical search is specialized for specific topic.